I was going through my email last night and came upon an email from my granddaughter and the Girl Scouts regarding their latest fundraiser. I had already ordered but I suddenly realized that even the Girl Scouts are using autoresponders and lists to grow the organization to help the girls obtain their goals.
I think we get caught up in our own little world of building an online business that we forget other opportunities that may be in our own backyards. So what lesson could I and those who are reading take from this observation?
There has been so much talk in the marketing community about the importance of building a list, yet so few take action and actually do it. If you still have any question as to the relevance of the question, you only have to look to your own email inbox. How many of the things you pay attention to or purchase come from an email reminding you to go look at x…?
I am using RocketResponder as my autoresponder. It is affordable, easy to use and getting better all the time. Recently, I have found a relaunch of a list building program TEListbuilders that takes you step by step through the process. It is so easy that there is no longer any reason to delay starting to build your own list.
Email marketing is alive and well… even the Girl Scouts are using it. Shouldn’t you?