This was the topic, I was asked to write about in my English class way back in 10th grade. But so often, as I go through lifes experiences, I see the truth in the theory.
Last night, I finished reading Jon Olson’s book from ten years ago “Hits, Clicks, & Misses”. As I was going through the book, it was apparent there are so many things that remain true in the Traffic Exchange industry as were true in 2007. Yes , many of the names have changed, but they are experiencing some of the same questions as those of the past.
In an excerpt from the book….”but one thing’s certain, there are too many hit exchanges. The supply and demand of the exchanges is way out of synch” he goes on to say “things need to be done to improve the overall quality of hit exchanges…” A group I am a member of including Jon is talking about the very same issue that he was discussing 10 years ago.
The model of traffic exchanges can be a very powerful method of marketing when used to their full potential. Unfortunately the majority of those using them are still using generic pages. So how can we bring the message out to make traffic exchanges the amazing tool they could be for marketers.
The importance of branding yourself and your product, and developing a relationship with your users can not be overstated. There has been changes to the traffic exchange industry, but one thing remains the same. Those who take the time to build relationships, a list, and use branded splash pages and put in the time to learn the ins and outs of the program they are using, these are the people who are successful.
What are your thoughts? What changes would you like to see in the industry as either a surfer or an owner? I’d love to hear more and work with you to make this industry stronger!