Start With the End in Mind

Today I want to talk about a few things.  When people discuss working towards goals, we often hear that we need to start with the end in mind.  That’s not the only time we need to do that.

Pro Golfers often play hole to tee, not tee to hole… they start with the end in mind and work backward.  They see where the hole is in the green, and visualize their hits one step back at a time to see the most efficient way to play the hole.

In developing a marketing piece, whether it be an ad, a landing page, or an email, we need to first think about what we want to happen when our prospects see that ad.  Do we want them to give us an email, watch a video, or take action to make a sale.  Then we need to create our words and images to bring out that desired response.  Try 2 different versions and test to see which one brings the best results.

So many people start with an idea to create a business without first asking is there a real market for my business?  They put hours and hours, sometimes months and years to create a product only to find that it wasn’t what their customers really wanted or needed.

So I say, ask yourself, “What are you doing now, that changing the way you ask questions at the beginning, can change your results?  “

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12 Responses to Start With the End in Mind

  1. Blain Jones says:

    Great post Carla! I like to think of it as backwards planning. I know the desired endstate, now what do i need to do to get there. Then break it down to find the most efficient ways of doing it. It has always helped me reach my goals and gives me a plan. For failing to plan is planning to fail

  2. Carla says:

    You are right there Blain, Failing to plan is planning to fail. Hope you keep enjoying my posts

  3. Richard Taylor says:

    You have to know where you want people to end up before you can draw the map to get them there. The same applies to what you do.

    Great post, Carla. Keep it up! 🙂

  4. Even if by some miracle you end up getting “there” with a plan it sure will take longer and cost more, so bravo 🙂
    Presley Mitchell recently posted..The mystery and under utilization of Twitter Lists!!My Profile

  5. LoL meant without a plan, sorry all 🙂
    Presley Mitchell recently posted..The mystery and under utilization of Twitter Lists!!My Profile

  6. This is a great post, Carla! I never thought of planning this way. I should work on it.

  7. Jon Olson says:

    Just echoing the comments above. I think actually having a game plan is critical and dont really see it talked about much online. Thanks for bringing this up Carla. Much appreciated
    Jon Olson recently posted..Know, Like & Trust? How When You Are Hiding?My Profile

  8. Carla says:

    Thanks Richard, I was navigating on vacation for my day when I was 6 so I guess using “maps” to get where I want to go was ingrained in me from my childhood. Love the input

  9. Carla says:

    I thought thats what you meant Presley 🙂 Thanks for your thoughts.

  10. Carla says:

    It works Barb! I am happy it was something for you to think about.

  11. Carla says:

    Agreed Jon. Thanks for your opinion. It helps me keep up with my writing.

  12. Rahul Taneja says:

    Great Post Carla, working without a plan is like shooting in the dark, there would be more misses than hits.

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