Pro Golfers often play hole to tee, not tee to hole… they start with the end in mind and work backward. They see where the hole is in the green, and visualize their hits one step back at a time to see the most efficient way to play the hole.
In developing a marketing piece, whether it be an ad, a landing page, or an email, we need to first think about what we want to happen when our prospects see that ad. Do we want them to give us an email, watch a video, or take action to make a sale. Then we need to create our words and images to bring out that desired response. Try 2 different versions and test to see which one brings the best results.
So many people start with an idea to create a business without first asking is there a real market for my business? They put hours and hours, sometimes months and years to create a product only to find that it wasn’t what their customers really wanted or needed.
So I say, ask yourself, “What are you doing now, that changing the way you ask questions at the beginning, can change your results? “